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Strawberry

A little on strawberries

The strawberry belongs to the rose family, which also includes the apple, pear and peach, and unlike what is customary to think, it has no connection to the Mulberry tree and the Moraceae family.

The strawberry is a pseudo-fruit meaning that the eatable fleshy part is derived not from the plant’s ovaries but from the receptacle that holds the ovaries. Each apparent “seed” on the outside of the fruit is actually one of the ovaries of the flower, with a seed inside it.

The strawberry is characterized with great genetic variation, which gives the plant a high adjustment capacity in various environmental conditions. Thanks to that the strawberry plant manages to grow well in various areas of the world – in Alaska, California, Australia and even Africa.

The strawberries are very rich in antioxidants – the purple-red pigments that give the strawberry its color. Anti-oxidants are molecules that fight degenerative processes in the body as well as various inflammatory processes, and therefore contribute and assist in various health conditions – slowing processes of aging in the body and protecting it from free radicals. In addition, the strawberry is an excellent source of vitamin C and folic acid, which are also used as antioxidants and provide protection to the body.

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Did you know?

Relative to its weight, strawberries contain more Vitamin C than citrus!

Nutritional values for 100 gr strawberries
Value Quantity (g) Vitamins and Minerals Amount (mg)
Energy in calories
32
Vitamin A
0.001
Proteins
0.67
Vitamin B (Total)
0.628
Carbohydrates
7.68
Vitamin C
58.8
Sugar
4.89
Vitamin E
0.29
Fats
0.3
Calcium
16
Saturated fat
0.015
Iron
0.41
Cholesterol
0
Magnesium
13
Dietary fiber
2
Phosphorus
24
Sodium
0.001
Zinc
0.14
Water
90.95
Potassium
153
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Strawberry varieties we grow and market

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Rotemi

An early breed, crop-intensive, long season, excellent shelf life, bright orange color when ripe, with a unique aroma and a large fruit, excels in warm days, thrives in short day conditions.

Aya

An early breed (first), crop-intensive, long season, excellent shelf life, deep red color when ripe, very sweet with a unique aroma, long shaped medium size fruit, thrives in short day conditions.

Rocky

An early breed, crop-intensive, long season, excellent shelf life, dark orange color when ripe, very sweet large fruit, thrives in short day conditions.

Peles

A summer breed, with no effect to day length produces fruits all year long, excellent shelf life, orange-red color when ripe, very sweet with a unique aroma, medium size fruit.

Shaked

Good shelf life, shiny red color when ripe, sweet juicy and aromatic, long shaped medium-small size fruit, thrives in short day conditions.

Barak

Very sweet cone shaped, excels in cold days, dark maroon color when ripe, thrives in short day conditions, the classic strawberry.

Our Growing Methods

Our strawberries are grown in a variety of methods and substrates:

Soil growth (traditional) in low tunnels

Coco coir substrates in greenhouses

Perlite substrates (semi-hydroponic)

Irrigation and fertilization are measured precisely to the plant needs in the specific substrate in which it grows. We fertilize with customed compounds suitable to the plant needs and recycle irrigation water in advanced systems.

We use integrated pest control methods – biological and organic pesticides. We use, among other things, beneficial insects (such as carnivorous acari and parasitic wasps) that eliminate pests and completely utilize the need for chemical pesticides. After using biological solutions, if necessary, we use pesticides permitted in organic farming.

Quality Assurance and Packing

The sorting process of the strawberries is done carefully and meticulously. The strawberries are picked in full ripening and sorted according to varieties, sugar levels, fruit size and other characteristics. The strawberries are arranged in a punnet in one layer and there is a uniformity in the size of the fruit according to the various varieties of the strawberry.

The minimum fruit size we market is 10 g for a strawberry and the sugar level is 8% and up (up to 13%).

We market strawberries in 250 gr and 500 gr punnets and you can also find at our counter, based on stock availability, second-quality strawberries with minor defects, suitable for eating, smoothies and shakes, jams, cakes, and more.

The fruit is clean from sand, soil, foreign bodies and naturally clean from pesticides and toxins (!) and there is no need to rinse it before serving and eating.

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Availability Calendar

January
February
March
April
May
June
July
August
September
October
November
December
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All of our fruits can be found seasonally at our counter as well as in selected health stores and boutique supermarkets

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